Grammy nominee, Travis Greene, recently featured the Gospel music greats, Kirk Franklin and John P. Kee, on a song.
The song is titled “Hold on Me” and it has an amazing video to accompany its release. Greene and Franklin had a live session on Instagram to discuss the approach and concept of the music video.
The Video Concept
This video is set in a classic nightclub and a live band ready to entertain the audience. While the audience relaxes while getting served, the strobe lights and ambience set the mood for the music.
Kirk comes up to introduce Travis who begins the song, “Hold on Me.” Later on, John P. Kee comes into the picture with his legendary vocal dexterity. Kirk comes up the stage at the end of the song to round things up before he and Travis leave the stage together.
The concept of this music video has come under a lot of scrutinies from certain Christians. Most of them think it is a little extreme to shoot a gospel music video in a nightclub setting. What does Travis have to say about this?
Travis Greene and Kirk Franklin discuss the music video concept
According to Travis, he sought to communicate a specific truth about the Gospel. The word wasn’t meant to be shared just within the four walls of the church. It must extend beyond the boundaries of religious structures to the darkest parts of the earth. After all, light shines more in darkness.
Travis further stated that we had a huge assignment as Christians in the “Great Commission.” Jesus commanded that we should go into “all the world.” He didn’t tell us to stay within our church structures.
Kirk Franklin is one of the pioneers of extending the frontiers of gospel music using unorthodox methods. He has several singles that have topped Billboard charts including “Stomp” and “Revolution.” So it wasn’t strange that he was in support of this idea.
Kirk spoke about the crux of Jesus’ gospel being the creativity to bring his message to every gathering. According to him, we must change our mentality and stop thinking that God only moves in holy places. It is not about our location but our personality. After all, one could sit in church with a sinful heart.
More about “Hold on Me”
This song was released in June 2021. Travis Greene features Kirk Franklin and John P. Kee on this inspiring song. The song was written by Travis with Kirk writing his verse.
Hold on Me talks about the saving power of God and how he changes us. Travis passes a strong message of how Jesus keeps holding on to us even when we fall and fail Him. The song assures us that Jesus will always be there for us despite our shortcomings.
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