Technology is a blessing that keeps on giving regardless of the sector.
Recently, a Christian media and entertainment company released a new single performed by a virtual gospel artist. The company created this virtual artist using artificial intelligence.
According to CBN News reports, Marquis Boone Enterprises (MBE), an Atlanta Georgia-based Christian media outfit create the virtual artist. The company named the artist “JC.”
MBE was established in 2013 and it has thrived on the vision of captivating, cultivating, commissioning, and coaching widespread audiences using solid expressions of God’s love using entertainment. The company released its first single in October and it was titled “Biblical Love.”
According to the company’s announcement, JC performed the song entirely. It further stated that the artist was created to be the “forefront runner in Meta’s Metaverse.”
Performing and Releasing “Biblical Love”
A report by Relevant Magazine reveals that an algorithm wrote, recorded, and performed the song. Another press release about “Biblical Lover” states that it reveals the unquantifiable love beyond measure or description. This love is one of biblical proportions that goes beyond everything and everyone.
The song was originally performed by British songwriter and singer Calum Scott. Scott is popular for competing in the popular talent show, Britain’s Got Talent, in 2015. He had released the song with the title “Biblical” around June this year.
Get Up Mornings reported that the founder of MBE, Marquis Boone” commented about JC saying that the project had been in the works for just over a year. He stated that the plan was to keep investing resources and developing in the new space. According to Boone, “We are excited to be one of the pioneers and trailblazers in this AI space in the gospel industry, and we have more plans to release and develop even more AI artists like this.”
You can follow JC’s Instagram account with the username @JC.theartist. His bio reads, “They call me JC, I’m just His son. Made in His image and a robot 4 Him! The first Christian/Gospel AI (artificial intelligence) artist. #metaverse.”
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