Do you have the intention of spreading God’s word online?
Are you seeking an alternative way to reach people with God’s mandate? Then you probably need to start a church blog.
A church blog makes it easier for you to reach a wider audience. It also allows you to publicize your resources like messages, music, books, and others. For most churches, the problem is starting.
Not to worry, that’s why we put this post together. Read through to see practical tips to help you build a church blog.
Define your niche
Before you start, the first thing that you must do, after praying is defining a niche. Your niche is the definition of what your blog will be about. But it is a church blog; do you need any niche other than this?
Yes, you do. Church blog is quite general, and when choosing niches, you must be more specific. What are the examples of niches? A few includes:
• Christian women resources
• Bible studies
You can find a way to link all of these broad topics to the Christian life. This gives you more specificity and attracts a specific target audience. For example, many Christians are in business but need to understand what God thinks about their businesses. They need to know how to handle business with a Christian mentality.
You can create topics around this to help such individuals. One way to discover your niche is by considering what your pastor talks about the most. In what direction does his ministry tilt? What is the ministry focus? This is a good place to pick up ideas for your niche.
Choose a blog name
Great job, you now have a niche. Your niche is the key to finding the name for your blog. The blog name is essential as it is what attracts your target audience. One mistake that most people make is choosing a name that only means something to them.
Remember, the blog is not for you alone; it is a vehicle to convey your thoughts to others. Choosing a blog name is just one part of the puzzle. Now you need to check to know if the name hasn’t been taken already. This isn’t just for the domain but for social media too.
Now, that must be a challenging task for you, right? There is an easy way to check for a domain name and social media name availability.
It is easier for people to find your blog when the name and domain name are the same or very similar. People will always enter your blog name as a search engine query when searching for it. Using your name as the domain name only puts you at a disadvantage.
Draw up a posting plan
Now, you have a niche and your blog name. Good job!!! Having a niche means that you have an idea of what kind of topics to write about. But you also need to prepare for how often you want to put up posts.
Let’s be honest with you; there is no perfect posting plan. If you ask a hundred experts about this, you most likely will get a hundred different answers. There is only one standard answer to this question. Consistency.
So if you want to post every day or you prefer posting twice a week, it is up to you. The idea here is to draw up a posting plan and stick to it.
The danger of not posting regularly is that you might discourage your readers. Soon, they can stop coming back to check your blog for new posts. This means that your viewership will drop drastically, and you have to start building from scratch. Even if you cannot post every day, make sure that you put up quality posts twice or thrice a week.
Link your church management software
There is no disputing the fact that ChMS such as ChurchPad has become so popular these days. This is because they bring so much to the table in terms of congregation management, digital donation, etc. Do you know that linking your church administration software to your blog could bring so many benefits?
It makes it easy for your members to visit your blog straight from the app. This means that you’ll get more viewership for your articles. It also improves communication with your church community. As such, you wouldn’t be stressing so much about passing messages to the members of your congregation. These are just a few benefits of linking your church management software to your blog.
Remember that you don’t have to be the only contributor to your church blog. You can always invite other contributors to help. Also, ensure that you make use of quality pictures and videos on your blog. Most of all, don’t underestimate the power of linking apps like ChurchPad to your blog.