Proper use of social media at your church helps you to increase your chances of reaching a wide target audience.
You must always remember that your social media channels aren’t just to reach your members. They are very helpful in reaching out to non-members in different parts of the world.
Once you understand this, you begin to see the reason why your social media posts must increase engagements. While you may want to post daily, you must know the kind of posts that generate more engagements. In this post, we will show you five types of social media posts to increase engagement for your church.
Best Social Media Posts to Increase Engagement for Churches
Before we go ahead, here is an important nugget that will guide how you post on social media. Social media should be a coffee shop where people visit often, not a billboard that people drive past. Your posts should introduce Jesus Christ, minister healing, speak about events in your community, and improve the world. Remember that social media is one way to improve church communication so use it wisely.
Bible verse graphics
Joshua 1:8 says that this book of the law shouldn’t depart out of our mouth but we must meditate on it. To meditate means to think over several times until it becomes a part of you. However, many people are in a hurry to go about their daily work these days that they neglect this command.
The word of God is powerful, brings healing, keeps us in line with God, helps us to make decisions, etc. You can help people meditate on the word by posting scripture verses daily on social media. The good news is that you don’t have to design them by yourself. You can download these graphics from different sources like YouVersion Bible App. Always add a short caption when posting these graphics.
Your church is likely to have events scheduled in the church calendar. One of the easiest ways to remind your congregants about such events is through your social media channels. The good thing about using social media to promote such events is that your members can also share the posts. By doing this, their followers that don’t follow your accounts can see the posts and prepare to attend.
Using social media to promote your events increases engagements for your church in more ways than you can imagine. Create attractive graphics carrying the necessary information about the event you want to promote. Such information should include time, location, date, and registration details (if applicable). A simple guideline to follow here is, don’t bombard your followers with event promotions. You can stick to the ratio of one promotional post to four regular posts.
The rise of video-focused social media platforms like Instagram, YouTube, and TikTok shows how much people appreciate videos. People will prefer to watch videos to reading text online these days. You can take advantage of this by creating video content for your social media channels.
The videos can be short sermon clips, announcement videos, short interviews, members’ testimonies, and so on. You can use this as an avenue to direct your followers to connect to your church management software like ChurchPad. Doing this provides you with more direct access to these individuals so that you can share more resources with them.
Posts from other channels
One of the benefits of using social media is that you can share posts from other channels. It doesn’t always have to be your content as long as you acknowledge the source of the content.
There are so many Christian and inspirational posts that trend. You can share such posts and create conversations about them on your social media platforms. God is doing great things in and through people’s lives the world over, share these testimonies on your platform to attract engagements.
Question of the day
While it is great to speak to people over social media, remember that communication isn’t a one-way street. Your followers will like for you to seek their opinions once in a while. An easy and fun way to do this is to post a question of the day on your channel. The question can be funny or serious, you just need to be as creative as possible with it.
Examples include asking people how they handle certain issues in their relationships or their prayer requests. You can reach out to some of your volunteers to help start the conversation so that others can follow. One thing is important with this type of post, be ready to respond to every post.
Remember that social media posts help to improve church communication if you get it right. We have shown you some types of social media posts that you can use to increase engagements for your church. If you know any others, you can share them with us in the comments section. Don’t forget to check ChurchPad for different features that help to improve church communication.